Tribune - What fly bites the heads of the newspapers want to change their model ! A dear friend introduced me New Keys there are a number of years. It was a meeting, and as a real person. Harpooned a surprise to me, open heart and mind to make me say just collapsed, "Encore!". I myself am
subscribed and unsubscribed. I kept the numbers.
Lately, I reserve the pleasure to discover during long journeys. A delightful ritual that I triggered a smile to the first railway stations and airports. Often buried somewhere, the magazine arose in the hands of the newspaper vendor who was going to find the latest issue of New Keys . The wait before the stripping, those few minutes where I had to bring up my seat was carefully ... rapture. This journal has always managed to get the first pick the last page gave me some sense of belonging to a certain tribe. I got fed, soothed, enriched. She often scratched their heads and I love it. The feat was to give food for thought, think outside the box, morals, religions, Judeo-Christianity, it was a space of freedom outside of time, elsewhere ...
Then I bought the No. related October November 2010.
I, alas, could contemplate the desolation spread pages of advertising, EDF, BNP Paribas, Air France, Danone ... obviously intended for a female reader, Opium laboratory Pierre Fabre, Phyto Hair, Lancel, Evian ... and sore around the edges, "sustainable" responsible "are the pins of the new sections.
At first I only saw these colorful pages next to black and white sections. Imagine the only humor magazine page, shy and blanbichônne, wedged next to a colorful page that promotes Casden, banking education, research and culture! Help! The business world is tasteless entered there.
This journal has become a common product to 5 € for a consumer rich and trendy.
It made me think of another history that occurred some time ago ... The beautiful kitchen monthly, Regal , falling back to earth like a bellows under the yoke of increased sales.
Yet I've turned the pages of the new "Keys". Nothing made me want to read this white paper a bit darkened, the cold plastic, which we guess they had to give substance to do and undo. The desert. Then my lips have really rolled up, the vision of shopping pages, decoration, fashion and a photo of Jacques Attali, and another of Joel de Rosnay surfing in Biarritz, proudly displaying his good health to his advanced age; Business Book of David, La Perla ... Servan Schreiber cons that I have nothing, but all these names from the same family would feel a little stranger every reader calling Doe.
The article on organic wine, is indigent, merges with amateurism organic wine and wine without sulfur, recommends 8 bottles of a wine merchant in the 17th arrondissement.
I started to find out who was behind the upheaval that had nothing to do with a simple grooming model. And then end of the magazine, I came across the bear (the identity card) of bimonthly. The main shareholders are now Jean-Louis Servan Schreiber and Perla, Marc de Smedt, Albin Michel, Kiron, the new address is located in Paris' 8th district. Yet
Marc de Smedt and Patrice Van Eersel, the two former founders are still there, but for how long?
On losing his "New" new related has planed his wings. As I am disappointed.
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